Helping circularity-focused climate tech startups turn breakthrough ideas into market-ready products.

Core Offerings

    • Customer discovery for regulated/infra-heavy sectors

    • Getting your first 10 credible "yeses"

    • Avoiding false positives in pilot feedback

    • Translating deep tech for buyers, funders, and the public

    • Segmenting audiences

    • Creating a narrative arc for impact and urgency

  • Designing and executing first-market pilots with scalable outcomes.

    • Pricing models for emerging markets

    • Building a wedge into big problems

    • Choosing pilot partners who help you scale and getting to LOIs

  • Lean marketing workflows to test and scale customer demand.

    • Storytelling decks vs investor data rooms

    • Running marketing that builds pipeline and credibility

    • Avoiding vanity metrics in climate

Hi, my name is Anna and I’m a GTM strategist and fractional CMO with 7 years of experience across climate tech and circular economy ventures. I’ve helped early-stage teams land pilot deals, clarify their messaging, and align product with growth.

If you’re a pre-seed to Series A startup solving hard climate or infrastructure problems, I help you cross the commercialization gap—from first customers to repeatable traction.

To request case studies, please fill out the form below.

Let’s work together.

If you need a commercialization and product strategist who understands how to bridge circularity tech and GTM, please get in touch.